The Copilot+ PC brand is dead
Microsoft and hardware partners are quietly dropping the Copilot+ PC brand after a troubled rollout, though underlying hardware requirements like NPU specs remain in place.
summary is enough The article confirms a shift in hardware marketing that most technical readers can grasp in a few paragraphs.
summary
Microsoft and PC manufacturers have stopped marketing new devices under the Copilot+ PC label following a troubled launch marred by security flaws in features like Recall and poor market resonance. Executives confirm that while strict hardware baselines like 45 TOPS NPUs persist, the branding has been retired. Commenters echo these sentiments, complaining about forced Copilot keyboard keys, high resource overhead from background Windows AI features, and underutilized NPU hardware.
key points
- Microsoft Surface and major OEMs have omitted the Copilot+ PC moniker from recent hardware lineups.
- The original launch suffered severe setbacks due to security backlash and delays surrounding the Recall feature.
- Underlying hardware baselines, such as dedicated NPUs delivering at least 45 TOPS, remain technical requirements despite the dropped marketing name.
- Commenters heavily criticize the forced Copilot keyboard keys and the battery drain from background Windows AI services.
who should read it
Hardware enthusiasts, Windows developers, and industry watchers tracking the commercial viability of AI PC trends.
discussion skeptical
consensus
Commenters overwhelmingly view the rebranding as a deserved failure, mocking Microsoft's saturation of the Copilot name and complaining about forced keyboard buttons and system bloat.
pushback
A minority notes that NPUs and Windows on ARM devices remain useful for local development, dogfooding, and offline tasks like speech recognition.
The problem with CoPilot+ is that it was negative value on a PC because of the way Microsoft entrenched the related (system) services into Windows. I got a mid range laptop (Core Ultra 7, 16GB RAM, integrate Arc GPU) that I would consider ideal in terms of build quality, specs, etc..
That is until Microsoft’s bloatware starts using a ton of RAM and CPU. Something like 10% CPU use doesn’t sound like a lot, but it’s massive on a laptop because it destroys the battery life. And all it’s doing is running things I don’t want that consume RAM. I’m talking 16GB of RAM 50% used up by Microsoft …
Explains how Windows AI integration creates negative value on laptops by draining battery life and consuming significant RAM with unwanted background services.
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